*Resin Lovin* - Rosa & I

Radiant color. Exquisite transparency. spectacular shape. Diamonds? No, resin! Yes yes yes resin jewelry is our new best friend at the RR studio this season. Resin is that irresistible drop of clear plastic that beautifully magnifies & freezes a tiny treasure or image but for us this season it has been pretty dried flowers. 

Resin Jewelry is of natural origin but industrially transformed and crafted. Our pieces reflect a raw beauty inspired by the summertime flora. Dried flowers like baby breaths & roses were set in resin to create one of a kind pieces which were then juxtaposed against wood, leather & metal. The resin pieces provide lightness & airiness to the clutches.

Resin rose petal pendant chain: http://bit.ly/SPfHe8, Resin baby breath earings: http://bit.ly/1hxFy05, Resin baby breath pendant chain: http://bit.ly/SPgBaq, Rose petal ear studs: http://bit.ly/SeJQmE, Resin rose petal earings: http://bit.ly/1kn04FA, Blind Date - Black: http://bit.ly/1keLRp0

SS’14 *Rosa & I*, brings to you for the first time accessories handcrafted out of resin beautifully with real dried flowers embedded in it. Our resin jewelry is perfect to adorn this summer as the organic nature of the material makes it light and comfortable to wear. All our pieces are individually handcrafted from the initial design stage to the final production ensuring each piece is finished to the highest standard.

Easy on maintenance, high durability, affordable & contemporary in nature, makes resin our much loved accessory to flaunt this season! Get your share of some resin yuminess on our estore & enjoy a flat 15% discount on your first time purchase :) Use code RR15NEW at checkout. 

*Rosa & I* - What To Look Out For

The flower's in bloom. Oh my Darlin' Rosa, sweet days of summer are here!

We are delighted to officially launch our Spring Summer '14 collection Rosa & I. From sorbet colors to roses and petals, this exuberant collection, Rosa & I, encompasses all things bright, rosy & yummy. Seeking inspiration from sweet days of summer, blooming roses & clear blue skies, it gives you a sense of romanticism with a hint of luxe!

Rosa & I, features improvised wooden bibs, beautifully finished etched wood & metal frame clutches, graphic hand painted surfaces, jewellery set in resin & dried flowers and elegant rose & dragon fly motifs. This season predominantly focuses on techniques such as resin, hand painted wooden panels & wood block etching.

Dried flowers like baby breaths & roses were set in resin to create one of a kind elements which were then juxtaposed against wood, leather & metal. The resin pieces provides lightness & airiness to the clutches.

rose petals & baby's breath flowers set in resin

rose petal resin studs juxtaposed against gold leather

The second technique explored was hand painted wood in abstract and graphic patterns wherein we have explored playing with form, color and line. Bold geometric patterns were directly created by hand onto the wood making each piece unique its own way.

silk flowers & abstract wooden painted panel

Teak wood blocks were etched to create beautiful floral patterns on the surface of the wood. This technique helped us give our clutches a three dimensional twist to an already existing flat wooden surface. The play of light & dark lends a beautiful contrast and texture to the piece. 

wood block etching

rose pattern stencil cut on leather and overlaid on wood

improvised wooden bib with rose pattern

On the whole, *Rosa & I* has definitely been a collection which has been very challenging & experimental. This collection brings to you techniques never seen before! We assure you a lot of summer sunshine & yummy candy accessories you cant get enough of this season.

Watch out for all this goodness launching on our estore and with our stockists in less than a week!

*The Box Of Love* - Valentine's '14 | Rachana Reddy

Celebrate the spirit of love, romance and all things hearty with The Box of Love.

Today we officially launch the *The Box Of Love '14* Valentine's Day capsule collection! In celebration of our new release we bring you a complete preview of the collection. 

Featuring golden studded hearts, embossed leather & suede in vibrant and subtle hues combined with elements of wood, these special handcrafted pieces make for a perfect gift to oneself or your loved ones.  

This year we decided to do something personalized and romantic for all of you. Introducing *The Secret Message*! A secret customisable message engraved charm for women and a secret wooden note for men. Clutches & wallets have never been a more special gift! 

 Online Valentine Exclusive: *him&hers* Gift them as a pair!

Shop Here (Embossed Lovers Clutch & Embossed Lover Men's Wallet): http://bit.ly/MjlepS

Shop Here (Embossed Lovers Sling & Embossed Lover Men's Wallet): http://bit.ly/1cxGd2r

We are also excited to officially launch for the first time The Box Of Love '14* | For Him *mens wallet* handcrafted in suede, leather & wood. This quirky wallet comes with a customisable, secret engraved wooden note. Husband or boyfriend, father or brother, a stylish piece your man will definitely adore!

Embossed Lover Men's Wallet

Shop Here: http://bit.ly/1fhKGpL

Embossed Lovers Clutch

Shop Here: http://bit.ly/Lre56K

Gold finish studs in combination with leather & suede, this handcrafted embossed clutch is a statement arm candy. Comes with a with a customisable secret charm, magnetic closure & detachable chain handle.

Embossed Lovers Sling

Shop Here: http://bit.ly/1aJoHte

Gold finish studs in combination with leather & suede, this handcrafted embossed sling is a statement arm candy. Comes with a with a customisable secret charm, chic leather tassel zip puller & detachable leather handle.

Don't forget to forward these special valentine treats to your significant other - don't we all like dropping subtle hints? ;)

RR Fave Trends - WIFW SS’14

Just when you thought your fashion dose was over with Lakme Fashion Week Winter/Festive '13 held in August. October saw a flood of designs showcased by designers at the Wills India Fashion Week SS '14 yet again. Trends were set for the coming season - spring summer '14. From woven treasures to quirky prints, androgynous to feminine silhouettes, pastel to bright palettes, WIFW had it all for the coming season.

With so much buzz doing the rounds with trend reports and must have's, we at the Rachana Reddy Studio thought it would be a good idea to give you a quick take on some of our favorite trends for the coming season spring summer '14 and decode the entire fashion week in a simpler way - our style.

County Side Tales: Overtly feminine palette, lush blooms, polka dots and denims, rosy lips and braided hair set the tone for an old world charm and summertime country romance. Superior craftsmanship and beautiful detailing ruled the runway. 

Print overdose: Florals, abstracts, ornate geometrics,swirls and stripes - the runways were brimming with quirky and edgy prints of every size and shape for SS '14.

Sheer & Sheen: Glistening silk organza's, pastel chiffons, minimalistic pieces, fabric with a luminous glow, hints of sublte embellishment and feminine silhouettes are the new way to shine for spring summer. Simplicity and luxe come together to create timeless elegance.  

*Sneak Peek* : Festive '13 | Rachana Reddy

The wait is finally over at the Rachana Reddy studio with our Festive '13 capsule collection ready to be launched this September in stores and online. In your anticipation of the Festive ‘13 we thought we'd give you a quick sneak peek at some of the most exciting and fresh elements from the collection. 

This year’s Festive '13 collection essentially plays around with pearls, swarovski crystals, shimmering gold mesh and a lot of bling in combination with our signature materials wood and leather. 

The shapes remain classic in nature, while the embellishment used brings out the spirit of celebration and festiveness. One of the main focuses of the collection is the contrast of embellishment against wood and leather.

This Festive season we are introducing striking new wooden clutch clasps, never seen before on any RR clutch! These cylindrical clasps are made out of teak wood and are encrusted with swarovski crystals and pearls, making them an ideal arm candy this season.

teak wood clasp in cherry finish 

encrusted with green swarovski crystals 

teak wood clasp in natural finish encrusted with pearls

teak wood clucth in natural finish embellished with crystals

teak wood flap in natural finish 

encrusted with pearls and crystals

We promise Festive '13 will definitely be a collection unlike any we've done before! Stay tuned for more exciting updates...

RR at VOGUE Fashion's Night Out

We are thrilled to announce our participation in the fifth edition of  VOGUE Fashion’s Night Out '13. This year we have designed an exclusive wristlet/ipad sleeve and also reinterpreted the classic black clutch in our signature style. On September 5, get set for a fashion frenzy like Mumbai's never seen before!

What is Fashion's Night Out?

The world’s most fashionable all-night party is back for the fifth time. From Manhattan to Moscow and everywhere in between, Vogue’s Fashion’s Night Out is the one event that brings together designers, stars, celebrities and, of course, shoppers.

Everyone is invited and, with specially created events, great deals, exclusive designs and merchandise, you’ll have trouble keeping your credit card in your wallet. This global initiative was the brainchild of US Vogue Editor Anna Wintour, and started as a way to get people excited about shopping again, during the global recession. It is now celebrated in 16 countries, each hosting a unique version of its own. 

“Call it a luxury fest, a block party or a late-night retail extravaganza, either way Fashion’s Night Out has shaped up into an unique shopping experience for India,” says Priya Tanna, Editor of VOGUE India.

Vogue Desires - The Black Clutch

This year, Vogue India are planning a one-of-a-kind fashion installation. Vogue Desire – The Black Clutch will collectively showcase the varied talents and individual styles of some of India’s leading designers. Each work will be highlighted as part of an installation at Fashion’s Night Out 2013 and will be sold as individual collectibles, with all proceeds going to charity.

Vogue Desires - The Black Clutch by Rachana Reddy

Taking the flapper girl as the inspiration Rachana Reddy's take on the Vogue Desires - The Black Clutch, should be sexy and strong and should be able to perk up any outfit.

"There's something very strong and seductive about the 20's fashion" says Rachana Reddy. The black feathers are juxtaposed with some gold bling, emphasizing on the two elements which were very prominent in the flapper girls' styling.

Wristlet/iPad Sleeve by Rachana Reddy

Vogue India also asked us to create something special  for ‘Vogue Loves’ store. The idea was to create something that will be accessible to the public. We designed an exclusive wristlet/iPad sleeve which will be displayed at the Vogue Loves Pop - Up Store and all the proceeds from the sale will go to charity. 

Get your wallets ready and indulge in some retail therapy at Vogue Fashion's Night Out India on 5th September at Palladium mall, Mumbai!

Source: http://fno.vogue.in/

Fabric Alert: Indian Brocade

Today there is a vast variety of man-made and natural textiles available in the market. Due to technological and industrial advancements made in the textile sector it has become impossible for people to differentiate between traditional textiles and blended synthetic textiles. We thought for this post why not familiarize our audience with a popular traditional Indian textile, Indian brocade and highlight its usage in our collections.

At the Rachana Reddy studio we strive to blend tradition with contemporary luxury. Apart from using Indian silks in our collections we have also experimented with the idea of using Indian brocades too. We just can't get over this extremely opulent and luxe fabric! In an effort to reinvent traditional Indian brocade and cater to modern sensibilities, we specially source Indian brocades woven in geometric and bold patterns to use in our accessories. Our best sellers Padma & Carpet, Purdah and Oyster are a few clutches where we have incorporated the use of Indian brocade.

Brocade as we all know is a very majestic and ceremonial type of fabric that needs no added embellishment, as it stands absolutely luxurious on its own. Indian silk brocade, also known as Kimkhwab was started in the 17th Century in Benaras, a world famous center for handmade Indian textiles where the ancient tradition of weaving is still preserved. In the ancient time Benaras was famous for the weaving of cotton fabrics, but slowly switched over to silk weaving during the Mughal period (1526 - 1857). 

Kimkhwab, derived from Persian, means “a little dream,” a reference perhaps to the intricate patterns employed; it also means “woven flower,” an interpretation that appears more applicable to the brocade, in view of the floral patterns common to the material. Traditional Indian brocade was done with intricate designs using real gold & silver threads, reflecting ancient Mughal influence which is seen in the motifs used like floral and foliate motifs, animal motifs, architectural motifs inspired from the temples and mosques, and figures with intricate details.

    Indian Silk brocade, Benaras, 19th Century

Heavy gold and silver work, metallic visual effect, intricate detailed motifs and complex weaving are some of the essential characteristics of Indian brocade fabric. The simplest and  the best way to identify an authentic brocade is to see the back of the fabric as it will have groups of loose threads floating on the surface that have been trimmed away. The motif is not a part of the woven base fabric and is woven additionally using the Jacquard technique. As a result the back side of the fabric has a messy appearance.

Still don't have this timeless Indian fabric in your wardrobe? Catch a glimpse of our clutches in Indian brocade: Purdah http://bit.ly/14T7J57, Brocade http://bit.ly/12CTP2K, Brocade http://bit.ly/12FPtYz, Carpet http://bit.ly/18XG2Mw and Oyster http://bit.ly/18g4sy8